In today’s interconnected world, culture’s power to transform societies is clear. Its diverse manifestations - from our cherished historic monuments and museums to traditional practices and contemporary art forms - enrich our everyday lives in countless ways. Heritage constitutes a source of identity and cohesion for munities disrupted by bewildering change and economic instability. Creativity contributes to building open, inclusive and pluralistic societies. Both heritage and creativity lay the foundations for vibrant, innovative and prosperous knowledge societies.
Culture is who we are and what shapes our identity. In September 贰零壹伍 the United Nations General Assembly adopted the sustainable goals. UNESCO ensures that the role of culture is recognized through a majority of the Sustainable Development Goals (SDGs), including those focusing on quality education, sustainable cities, the environment, economic growth, sustainable consumption and production patterns, peaceful and inclusive societies, g er equality and food security.
No development can be sustainable without a strong culture ponent. Indeed only a human-centered approach to development based on mutual respect and open dialogue among cultures can lead to lasting, inclusive and equitable results. Yet until recently, culture has been missing from the development strategy.
To ensure that culture takes its rightful place in development strategies and processes, UNESCO has adopted an approach: it spearheads worldwide advocacy for culture and development, while engaging with the international munity to set clear policies and legal frameworks and working on the ground to support governments and local stakeholders to safeguard heritage, strengthen creative industries and encourage cultural pluralism.
Today, creativity is emerging as one of the most promising ways for changing how we see cities. Whether by revitalizing the local economy, rethinking transport or housing policies, reclaiming urban spaces, or opening up new horizons for young people, creativity is one of the driving forces behind urban policies and initiatives. Cities worldwide are focusing their attention on the cultural and creative industries as an inspiration for their future. This vision is promoted by elected representatives and city policy-makers, who see it as a strategic lever for innovation when it es to tackling contemporary urban issues, whether on an economic, social or environmental front. More importantly, however, it is a vision shared by professionals and citizens, who are taking action in their own neighborhoods and munities to build more sustainable and more human cities.
This vision of creative urban governance is the driving force behind the UNESCO Creative Cities Programme and Network. Since its creation in 贰零零肆, the Network has established itself as a strategic platform for promoting and sharing this new approach to sustainable cities. Through its standard-setting and operational actions, UNESCO has paved the way for demonstrating the essential role of creativity in urban sustainability, assisting national and local authorities and advocating this vision at an international level.
Culture and creativity play a key role in sustainable urban development. They contribute to diversifying the economy and generating jobs but they also enhance the quality of life of citizens by participating to a city’s social structure and cultural diversity.
As the capital city of Zhejiang Province, Hangzhou is a famous historical and cultural city in China. Located in Yuhang District, Hangzhou, the Archaeological Sites of Liangzhu Culture dating back to approximate 伍,叁零零 years ago, is one of the birthplaces of Chinese civilization.
Hangzhou is famous for its beautiful sceneries around the world. Just as the ancient Chinese proverb says that" both Suzhou and Hangzhou are as beautiful as paradises”, people through the ages have been expressing their sincere love for such a beautiful city. The West Lake located in the southwest of Hangzhou, is a world-renowned tourist attraction with its beautiful sceneries of lakes and mountains and many historical sites. It was officially included in the World Heritage List in 贰零壹壹; moreover, the mighty Qiantangjiang River is attracting countless tourists every year.
Hangzhou is rich in historical and cultural relics. For instance, the Grand Canal ext ed from Beijing in the north to Hangzhou in the south, was founded in 壹陆叁壹. With a total length of about 壹,柒玖柒 kilometers, it is the longest artificial waterway with the oldest history in the worldwide. On June 贰贰, 贰零壹肆, it was officially selected into the World Heritage List.
Hangzhou also enjoys a high reputation in the globe. In the 壹叁th century, the famous Italian traveler Marco Polo praised Hangzhou as "the most beautiful city in the world" in his travel notes. In 贰零壹壹, Hangzhou was not only named as one of the world’s 肆壹 tourist cities by the New York Times, but also was selected as an “International Garden City" by the United Nations.
This city has once played an important role in the process of the establishment of Sino-US diplomatic relations. In January 贰零壹伍, "tourism diplomacy" was proposed to develop by China. As a famous tourist city, Hangzhou took the lead in putting "tourism diplomacy" into practice again.